The 150th anniversary is really a good reason for Tag Heuer to boost the sales of their pricy watches and promote their brand image. And they did a good job in digging the most out of this great marketing opportunity.
Not long after the debut of the breathtaking Monaco V4 model, Tag Heuer announced it’s going to re-issue the Silverstone Chronograph in February 2010, again to mark its 150th anniversary.
Originally introduced in 1974, the Tag Heuer Silverstone is named after the British racing circuit, which is known as the home of the British Grand Prix.
Originally introduced in 1974, the Tag Heuer Silverstone is inspired by the British racing circuit of the same name, which is known as the home of the British Grand Prix. Heuer named one of its iconic creations after the racetrack because many of its racing ambassadors and F1 team partners marked their important victories on it.
With a totally new square and round case design, Silverstone soon became a style icon of the 1970s. Some top drivers of the period even chosen the watch as personal lucky charms. The watch epitomized Tag Heuer’s brilliant past when Heuer was Ferrari’s timekeeper throughout the decade, and and every driver from the most famous teams such as McLaren, BRM and Surtees-Ford, wore a TAG Heuer watch.
Now such iconic legendary model is going to revive. The new Silverstone Chronograph is quite a faithful reproduction of the vintage original as it features not only the same squared case with rounded edges in polished stainless steel, but also the same vintage “HEUER” logo and “SILVERSTONE” lettering at 12 o’clock, and the typical date counter at 6 o’clock.
Like its predecessor, the new Silverstone is also a two-counter chronograph, with one at 9 o’clock and the other on the 3 o’clock. While the original Silverston showcased a chronograph hour and chronograph minute counter, its modern counterparts presents displays a 30-minute chronograph and a small seconds counter. This is somewhat like the Omega Milestone 1941 and its preceding model CK 2080.
As for the movement, the original Silverstone housed the Chronomatic Caliber 11, the first self-winding automatic chronograph with micro-rotor, while the modern Silverstone carries an updated version of the Caliber 11 with Dubois-Depraz module.
So as a ordinary watch lover, how can you tell the difference between the two versions of Silverstone? Actually there is easy way out. The secret is on the back of the watch. As you turn the modern Silverstone upside down, you can see the words of “Silverstone Limited Edition”, and “150th Anniversary 1860-2010″ engraved on the brushed stainless steel back. The Calibre 11 can also be seen from the circular sapphire crystal exhibition window.
The Silverstone is available with a dark blue or brown dial on a matching, perforated alligator strap. But its production quantity is limited to 1,500 pieces per color and its unit price is set at about $6,500.
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