Luxury watches are not for the mass market, so it’s very important for luxury watchmaker to spot their niche markets and be special and unique to meet the appetites of those small groups of people. Hublot’s new model, the Hublot Big Bang Maradona, really makes a great example of how to tap the niche market.
While many watchmakers are inviting the movie stars and celebrities to be their ambassadors, it’s ingenious for Hublot to invite the famous Argentine football star, Diego Maradona, to be their newest ambassador, and even make a limited edition watch collection in his name! This is how the Hublot Big Bang Maradona got its name.
I like this watch very much for its nice-looking color scheme and ingenious design. There is only three colors on the watch, while the majority of the watch is in black, the hour markers and chapter ring are in blue and white, which not only inspirit the watch with freshness, but is also reminiscent of the Argentine football team.
When you take a closer look at the watch, you will find Maradona ‘appears’ on the watches three times. His cute signature with the iconic number 10 at 5 o’clock position may be the first you’ll notice. Then you may find that the small dial at 3 o’clock is actually made into Maradona’s jersey number 10, which is probably the most favorite jersey for Argentine football fans.
And the back of the watch reveals everything about the watch: at the middle of the watch, it’s the the sight of Maradona’s back in victorious posture, which is the third time he appears on the watch. Around the Maradona picture writes more information of the watch, such as “Hublot Big Bang’, ‘Limited Edition’ and unique number for each piece of the watch. Only 250 pieces of the watch will be available. Only the frenetic and super rich fans of Argentine football team can get this watch.
Before, Hublot have issued some other watches with football theme, for example, the Hublot Red Devil Bang I in 2008 and the Hublot Red Devil Bang II in 2009. But I think the Hublot Big Bang Maradona is the one that really succeeds in combining the design aesthetics and football theme. Even though I am not a Argentine football buff, I would vote for this watch. I guess Maradona’s fans would go crazy about this watch and are eager to pay the high price of the watch if they can afford it. I just wish the replica Hublot watches would come soon to meet the football fans’ need.